Mexican-born, raised between the Bay Area and Zihuatanejo. I grew up appreciating natural landscapes and carefully designed spaces where my father would work on construction or remodel details. All this sparked a lasting appreciation for beauty and the essence of spaces, as well as the feelings they can create.

My path to florals and event design came through years of creative exploration, from production roles in the design and architecture world since 2013, to completing a digital communications degree in 2018. In 2016, while planning an event for a florist client, I discovered a new language of expression: refined, organic, and rooted in emotion. Flowers felt like a natural extension of everything I valued. By 2018, I launched my studio: Flor Caballero. I honor my late grandmother´s memory by using her last name. Ignacia Caballero´s legacy of family and love continues to guide my work.

I believe floral and event design is about the clients, what they value, their story, and their essence. For each design, I am for the result to be a blend of the space, the client´s vision, and my touch.