Mexican-born and raised between the Bay Area and Zihuatanejo. I grew up between natural landscapes and carefully designed spaces where my father would work on construction or remodel details. All of this sparked a lasting appreciation for beauty and the feeling it can create.

My path to floral design came through years of creative exploration, from completing a degree in digital communications to production roles in the design and architecture world. In 2016, while planning an event for a florist client, I discovered a new language of expression: refined, organic, and rooted in emotion. Flowers felt like a natural extension of everything I valued. By 2018, I launched my studio: Flor Caballero. I honor my late grandmother´s legacy and last name with this brand. Ignacia Caballero left family and love that continue to guide my work.

I believe floral and event design is about the client, what they value, their story, and their essence. For each design, I am for the result to be a blend of the space, the client, and my touch.